Run:AR
Run:AR eyewear enhances running through augmented reality, allowing users to race against friends and athlete through immersive AR projections. I developed the brand identity, and website and mob, creating a seamless, engaging experience that combines technology and sport.
Goal and Objective:
The goal of the project was to develop a website to advertise the AR product, showcasing its features and capabilities while engaging potential users. The objective was to design a visually compelling and user-friendly site that effectively communicates the benefits of the Run:AR experience and encourages users to interact with the product through clear calls to action and detailed information.
Target Audience:
The target audience includes avid runners, fitness enthusiasts, and tech-savvy individuals looking for an innovative and competitive way to enhance their running routine. The website aims to attract users who are excited by the intersection of technology and fitness and want to explore a more immersive and gamified running experience.
Problem Statement:
Traditional running apps and fitness trackers often lack social and competitive elements, leaving runners with limited ways to challenge themselves. Run:AR addresses this gap by offering an AR-powered experience that transforms running into an interactive, competitive, and enjoyable activity.
The final design of the Run:AR website blends sleek visuals with intuitive interactions, showcasing the innovative AR eyewear product. The dark-themed design creates a clean, modern and professional aesthetic.
Landing Page
The Run:AR website opens with a dramatic dark backdrop, featuring a robotic figure wearing glasses, symbolising the intersection of technology and sport. As users scroll, the page reveals explosive views of the eyewear, with interactive labeled features appearing to showcase the product’s capabilities.
Product Page
Page begins with a full-screen showcase with a robotic figure modelling the various eyewear options, with brief descriptions and a Shop Now CTA.
Product Purchase
The product page features smooth interactions, including a side-scrolling progress bar with thumbnail previews, and a tap to for full-screen product views, making navigation easy. Product details, including frame options and size guides, are accessible, with a prominent Buy Now CTA.
Brand Identity
Run:AR’s brand identity embodies innovation and performance, with a futuristic, tech-savvy vibe that resonates with athletes and tech enthusiasts. The modern logo, crafted in the sleek Sierga font, reflects the brand's cutting-edge nature. The primary color palette features a vibrant, energetic orange paired with a bold, deep black, symbolizing both energy and sophistication. Sierga is used for impactful titles and the logotype, paired with Roboto for easy legibility. The brand speaks to a demographic of moderate to high-income individuals who value both performance and technological innovation.
The Run:AR website successfully blends sleek design with immersive technology, offering an engaging user experience. Moving forward, I’m working on integrating an AR demo using C# and Unity to enhance product interaction. Additional improvements include color contrast adjustments, a light mode for accessibility, and an onboarding flow for AR features, ensuring a more inclusive and intuitive user journey.
