Nespresso Bloom
Experience Nespresso Bloom, an immersive in-store activation celebrating the harmony between coffee, bees, and sustainability. Featuring elegant honeycomb displays, interactive discovery tables, and plantable seed paper, this activation brings to life the journey of Colombian coffee blossom honey and Nespresso’s commitment to responsible sourcing.
Team: Ilan Belokon (Senior Designer), Jennifer Enriquez (Design Intern), Gini Lavore (Creative Direction), Armand Dov Brescia (Production Manager), Samuel Reyes (Account Manager)
For the launch of Nespresso’s Coffee Blossom Honey range in the U.S., we designed an immersive window display and in-store activation that brings to life the delicate relationship between Colombian coffee farms, coffee blossom flowers, and the honeybees that pollinate them. This concept highlights Nespresso’s commitment to sustainability, showcasing how we partner with farmers who cultivate coffee with deep respect for the environment—fostering conditions where bees thrive and produce exquisite coffee nectar.
I supported the Senior Designer in developing print assets (signage, seed paper pamphlets, POS cards, plaques, and window graphics) and conceptualising in-store layouts, including the window displays and discovery table. I also coordinated with vendors and artists to oversee the New York Boutique installation, ensuring a seamless execution.
Hexagonal Honeycomb Window Displays
A sculptural installation of paper-crafted coffee blossom flowers intertwined with 3D-printed gold bees, symbolising the harmony between nature and coffee cultivation. A sophisticated palette of white and gold adds a refined, elegant aesthetic.
Sustainable Seed Paper Pamphlets
Informational brochures and recipe cards printed on plantable seed paper, allowing customers to grow flowers from the very paper they hold.
Interactive Discovery Table
A tactile experience inviting consumers to explore gold plaques adorned with flowers and bees, alongside a topographic map of Colombian coffee farms. This table illustrates the ecosystem of pollination, coffee cultivation, and honey production, deepening consumer engagement with Nespresso’s sustainability efforts.
Our design process combined research, prototyping, and collaboration to craft an immersive in-store experience. We developed sketches, 3D mockups, and material tests, refining layouts and visuals to balance storytelling, aesthetics, and sustainability. Working closely with vendors and artists, we ensured seamless execution from print assets to window displays.
The success of the activation was reflected in a 25% increase in foot traffic and highly positive client feedback, praising its creativity, strategic execution, and immersive storytelling. This project reinforced the power of thoughtful design and brand storytelling in creating engaging retail experiences.
